Wednesday 27 July 2011

Very Close to my Very Dream...

 Very.co.uk had a stylist competition which ended in mid July where the winner got a Spangly stylist job with them!


And for those of you who haven’t heard - THIS IS MY DREAM.


The competition began through the Very face book page (http://www.facebook.com/VeryUK) where the finalists were selected through public vote online. After one panicky, furious, fight for a top spot and the support of some amazing people I made it to the top three and the final round of interviews at Very’s HQ in Liverpool.  


And prior to the interview we were set a mini challenge:


Describe an item of clothing that could be worn to a festival and be sold as part of our fabulous Love Label Brand…


I decided to express in mood boards. The first objective was to identify the Love Label current festival collection in order to gain insight into their brand identity which is fun and very feminine as well as the trends they’ve unfolded for this season… I also explored the thoughts and mindset from online reviews of Love Label customers…



The second mood board explores the current trends of festivals which also includes celebrity influence. Having also been a punter at this year’s Beach Break Live 2011 Music festival I could also gain inspiration from this…



From the above, I developed this suedette fringed playsuit. The sleeve details are popular with Love Label customers, the fringing fits with the festival style, and the suedette material furthers makes this item part of the collection. I fully supported my choice as it was commercial, cohesive with the rest of the Love Label collection and from customer reviews I could be confident this style would be popular :)



The whole day in Liverpool was pretty amazing, including the interview part and I’d wished so hard, and worked so hard in preparation for my dream job!


On 21st July 2011, I found that unfortunately I didn’t get the job. It was heartbreaking to say the least. Fortunately, there are no regrets and from this experience sprouted many new things. Including this blog…


Below are my wonderful runner-up flowers also cushioned by some gift vouchers to spend at very.co.uk! 


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